Why we're effective

Our approach works because it treats data as a human challenge, not a technical one. Most organisations already have the tools and reports they need — what’s missing is a shared understanding of how to use them. Our workshops bring the right people into the same room, from analysts to executives, and help them see data through each other’s eyes. Marketing starts to understand what finance measures, product learns how operations makes decisions, and everyone begins speaking a common language. That alignment alone can transform how a business performs.

Before every session, we invest time in understanding the organisation. We review existing dashboards, KPIs, decision frameworks, and internal structures to build a clear picture of how data flows — and where it stalls. This prework means every workshop is tailored to the client’s reality, not delivered from a script. We walk in knowing the challenges, and we design exercises that surface them fast.

During the workshop itself, we use a mix of facilitation, design thinking, and practical decision-making tools to uncover blind spots and friction points. The pace is fast, but always grounded in the real issues that teams face daily. Each session ends with clear commitments and a set of artefacts the team can use immediately — frameworks, maps, and decision guides that keep the momentum going once we’ve left the room.

This in-person, immersive model is what makes our work effective. It unites teams that rarely speak directly, it builds trust through honest conversation, and it gives people the confidence to act on data instead of debating it. The outcome is not just better reports, but a shift in how people think, decide, and collaborate.

Our team

Joseph Vassie is a data and insight leader with over twelve years’ experience building teams, systems, and culture around evidence-based decision-making. He lead analytics at ASOS, where he delivered hundreds of reports used by thousands of employees and built some of the company’s most powerful self-service data capabilities. Over time he moved from pure analytics into service design and consultancy, helping major organisations understand how people, process, and data connect.

Through that journey he saw a clear pattern: companies had more data than ever but lacked shared understanding of how to use it. That gap inspired him to found The Data Culture Company: a business focused on short, high-impact interventions that reset how teams think and act with data.

Joseph brings an unusual mix of strategy, storytelling, and technical fluency. He combines the precision of a data scientist with the empathy of a designer, helping teams see not just what the numbers say, but what to do next. His workshops are known for their energy, clarity, and practical impact: uniting teams across disciplines and leaving them with the tools and confidence to make data a shared language rather than a specialist domain.

Behind The Data Culture Company is a network of experienced contributors who join projects when their expertise adds the most value. They include data strategists, designers, behavioural specialists, and facilitators who share the same belief in practical, human-centred progress. This flexible model allows the company to scale for larger groups, bring in specialist knowledge when it matters, and ensure every workshop is delivered by people with deep, hands-on experience in their field.

Frequently asked questions

What exactly is a data culture intervention?

A focused, in-person session that helps teams understand how they use data, align around shared goals, and build the confidence to make better, faster decisions together.

How is this different from data training?

We don’t teach tools or theory. Our workshops change behaviours and habits so teams can apply what they already know in a more connected, purposeful way.

Who are these sessions for?

Any team that works with or depends on data: from product and marketing to finance, operations, and leadership. The best results come when different disciplines are in the same room.

How long do the workshops last?

Most are one or two days, depending on the depth of challenge and team size. We also offer half-day sessions when focus is needed, usually at the leadership level.

Where do they take place?

Always in person, usually on-site with your team or at an off-site venue nearby. Being together drives energy, focus, and real conversation.

What preparation is required?

We do extensive prework — short interviews, a review of your current data use, and sometimes a short survey — to tailor the content precisely to your organisation’s needs.

What will my team leave with?

Clarity on priorities, a shared language for discussing data, and a set of practical tools to guide daily decisions. Most importantly, they leave aligned and ready to act.

How much does it cost?

Pricing depends on group size and customisation, but most clients treat it as a two-day consultancy engagement rather than training. We provide indicative pricing on our interventions page but may need to tweak slightly depending on the factors above.